Avatar Securities is an equities proprietary trading broker-dealer headquartered in New York City with a fully staffed office in Chicago. The fundamentals of our firm are simple: manage the inherent risk in today’s markets, provide best of breed trading technology, and meet the capital requirements of professional traders.
Avatar Securities was founded by former key personnel of Tradescape Corp, a pioneering electronic trading technology firm, which was acquired by E*Trade Financial in June of 2002. While at Tradescape, Avatar’s founding members were responsible for the design and development of electronic trading systems that are still leading direct market access (DMA) trading platforms today. This extensive knowledge of electronic market structure is leveraged for the benefit of Avatar Securities’ traders.
Our platform neutral approach coupled with our focus on the needs of the experienced professional trader sets us apart from other proprietary trading firms. Avatar’s members benefit from direct market access, cutting edge trading platforms, proprietary trading tools, and custom built trading floors. In addition to an environment geared entirely towards the professional trader, members of our proprietary trading desk benefit from flexible, competitive structures.