Avatar Securities

About Avatar Securities

About Us

Avatar Securities, LLC


Avatar Securities is a proprietary trading broker-dealer based in New York City. Our core mission is to provide our traders with the necessary tools to succeed. The fundamentals of our firm are simple: manage the inherent risk in today’s markets, provide best of breed trading technology, and meet the capital requirements of professional traders.


Avatar Securities was founded by former key personnel of Tradescape Corp, a pioneering electronic trading technology firm, which was acquired by E*Trade Financial in June of 2002. While at Tradescape, Avatar’s founding members were responsible for the design and development of electronic trading systems that are still leading direct market access (DMA) trading platforms today. This extensive knowledge of electronic market structure is leveraged for the benefit of Avatar Securities’ traders.


Our platform neutral approach coupled with our focus on the needs of the professional trader sets us apart from other proprietary trading firms. Avatar’s members benefit from direct clearing relationships, cutting edge trading platforms, and custom built trading floors. In addition to an environment geared entirely towards the professional trader, members of our proprietary desk benefit from flexible, competitive structures.

  • Avatar Mission

    Provide our traders with the necessary tools to succeed in today's ever changing markets.