Avatar Securities, LLC

Overview

Avatar Securities is a boutique proprietary trading broker-dealer based in New York City. Our core mission is to provide our traders with the necessary tools to succeed. The fundamentals of our firm are simple: manage the inherent risk in today’s markets, provide best of breed trading technology, and meet the capital requirements of experienced traders.

Experience

Avatar Securities was founded by former key personnel of Tradescape Corp, a pioneering electronic trading technology firm, which was acquired by E*Trade Financial in June of 2002. While at Tradescape, Avatar’s founding members were responsible for the design and development of electronic trading systems that are still leading direct market access (DMA) trading platforms today. This extensive knowledge of electronic market structure is leveraged for the benefit of Avatar Securities’ traders.

Advantage

Our platform neutral approach coupled with our focus on the needs of the experienced trader sets us apart from other proprietary trading firms. Avatar’s members benefit from direct clearing relationships, cutting edge trading platforms, and a custom built trading floor. In addition to an environment geared entirely towards the experienced trader, members of our proprietary desk benefit from payout and cost structures that are far more competitive than other firms.